• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar

Reuel Payne - Weight Training

Making Good Health Your Priority

  • HOME
  • About

Marketing Hype

July 12, 2017 by Reuel Payne

 

My friends, the reason for this post isn’t to knock supplements. Supplements have their place and they’re many very good ones, from various reputable companies, that help to improve one’s overall health. What disgusts me is the deceptive marketing by many supplement companies.

Marketing hype is defined as ‘exaggerated or extravagant claims made especially in advertising or promotional material’. I want to address deceptive marketing by supplement companies that I’ve seen and experienced over the years.

One of the most disappointing, and annoying, things is trying to improve one’s health and physique only to be deceived by shady marketing tactics, or marketing hype, from supplement companies.

I recall when I first started weight training in 1997 I religiously bought the muscle/fitness magazines.

Many of the bodybuilders/fitness models always posed next to a supplement, whether it was a protein powder, thermogenics, or some other product.

Naturally I, like countless others, thought that by purchasing the advertised product(s) I would eventually get the six pack abs, extreme definition, vascularity, and ‘bodybuilder magazine quality’ physique.

That obviously couldn’t have been further from the truth.  The physique athletes and bodybuilders who are posing use anabolic steroids and very often resort to strict dieting, something many people don’t do or aren’t willing to do.

It Is Mar Eting Pile of Scrabble

For the average person that lifestyle is not only expensive, but highly impractical to follow. Focusing on one’s health through weight training and proper dietary supplementation will yield satisfactory and realistic results over a period of one’s lifetime.

My friends, don’t expect to look like the professionals without using drugs and incorporating a very strict diet.

Although I touched on the bodybuilding/fitness arena, marketing hype isn’t solely limited to that area. They’re many products and ‘programs’ on the market aimed at promoting weight loss.

These are also forms of deceptive marketing as fad diets, diet pills, and the like are mainly unhealthy and often unsafe.

One may ask, ‘how do I avoid being duped by deceptive marketing’?

My advice again, focus on your health. Get clearance from your doctor then begin a lifestyle that consists of resistance/weight training and good dietary supplementation.

Avoid the hype by making realistic goals and expect realistic results for your health.

I hope that my brief post on deceptive marketing by supplement companies has shed some light and helps you to be more realistic when it comes to living a healthy lifestyle.

I also would recommend listening to the following video by the late Rich Piana. He touches on marketing hype by various supplement companies as well.  Caveat emptor, my friends!

 

Follow on Facebook and Instagram.

 

More from my site

  • Focus On Your Health, Not The Scale!Focus On Your Health, Not The Scale!
  • Not All Vitamins and Minerals are Created EqualNot All Vitamins and Minerals are Created Equal
  • Digital Fitness: Fad or Tried and True?Digital Fitness: Fad or Tried and True?
  • The Importance of Dietary SupplementsThe Importance of Dietary Supplements
  • The Ideal Way to Use BCAAsThe Ideal Way to Use BCAAs
  • Exercise and Depression: Physical Activity Can Boost Mental HealthExercise and Depression: Physical Activity Can Boost Mental Health

Filed Under: Healthy Lifestyle

Primary Sidebar

Recent Posts

  • The Benefits of Strength Training for Older Adults
  • Juice Cleanses And Detoxes: A Waste Of Time And Money
  • Change Your Life With Strength Training
  • More Benefits Of Strength Training
  • How Your Favorite Celebs Stay Healthy and Fit

Recent Comments

  • mramino on Focus On Your Health, Not The Scale!
  • Tasha on Focus On Your Health, Not The Scale!
  • mramino on The Value of Experience
  • Tasha on The Value of Experience
  • Why Weight Training and NOT Cardio? - on What Exercises Should I Do When I Join a Gym?

Archives

  • January 2021
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • March 2019
  • December 2018
  • October 2018
  • December 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017

Categories

  • Dietary Supplementation
  • Drugs
  • Health
  • Healthy Lifestyle
  • Muscularity
  • Pathogens
  • Strength Training
  • Trending
  • Weight Training

Recent Posts

  • The Benefits of Strength Training for Older Adults
  • Juice Cleanses And Detoxes: A Waste Of Time And Money
  • Change Your Life With Strength Training
  • More Benefits Of Strength Training
  • How Your Favorite Celebs Stay Healthy and Fit

Recent Comments

  • mramino on Focus On Your Health, Not The Scale!
  • Tasha on Focus On Your Health, Not The Scale!
  • mramino on The Value of Experience
  • Tasha on The Value of Experience
  • Why Weight Training and NOT Cardio? - on What Exercises Should I Do When I Join a Gym?

Archives

  • January 2021
  • September 2020
  • August 2020
  • July 2020
  • June 2020
  • May 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • October 2019
  • September 2019
  • August 2019
  • July 2019
  • March 2019
  • December 2018
  • October 2018
  • December 2017
  • October 2017
  • September 2017
  • August 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017

Categories

  • Dietary Supplementation
  • Drugs
  • Health
  • Healthy Lifestyle
  • Muscularity
  • Pathogens
  • Strength Training
  • Trending
  • Weight Training
Always consult with a qualified healthcare professional prior to beginning any diet or exercise program or taking any dietary supplement. The content on my website is for informational and educational purposes only and is not intended as medical advice or to replace a relationship with a qualified healthcare professional. copyright © 2021 reuelpayne.com